A digital storefront that brings the tradition of Mexican pottery into a contemporary shopping experience built for both retail and wholesale customers.
The digital experience needed to present handcrafted pieces with the same warmth and attention to detail they convey in person, without sacrificing commercial clarity.
The store also needed to support two distinct journeys: shoppers discovering the collection and wholesale customers accessing their own pricing and buying experience.
We created a visual, direct e-commerce experience with simple navigation, a product-led catalog, bilingual access, and a clearly identified wholesale mode.
The art direction combines warm tones, product photography, and editorial typography to connect the brand's craft heritage with a modern online purchase journey.
A visual presentation that lets the shape, texture, and detail of each collection take center stage.
A clear path from the homepage to the catalog and cart, reducing distractions throughout the shopping journey.
A differentiated experience for wholesale buyers, with pricing and session status visible within the store.
An integrated language control in the header that serves an international audience with clarity.
The site balances an editorial feel with conversion-focused decisions: products in the foreground, visible calls to action, and a simple architecture for browsing, purchasing, or entering wholesale mode.
We design e-commerce experiences that make it easy to discover your product and take the next step.
